Recently I stumbled on a specialised e-commerce website that focuses on a niche product. The website sells tea leaves and have established good direct relationship with multiple suppliers.It provides real value to a myriad of small tea producers whom do not have access to international distribution network to export. Hence playing a role of 21st century digital middleman between the producers and international consumers.

The website becomes a sort of ‘direct to consumer’ (DtC) channel and international wholesaler/reseller for Continue reading →